BETER Live is Now Iconic21

BETER Live, a prominent provider of live betting solutions, has officially transitioned to the name ICONIC21 following its separation from the BETER Group.

This strategic rebranding shows the start of a new chapter for the company, as it sharpens its focus and enhances its products. The new brand is set to concentrate entirely on the live casino vertical, promising to innovate further.

The Birth of Iconic21

ICONIC21 will maintain full control over its operations, ensuring that it delivers efficient services and prompt responses to customer needs.

In the upcoming months, the company intends to enhance its personalized service offerings, expedite the introduction of new features, and establish strategic partnerships that will promote mutual growth.

In other words, fans of BETER Live games can still enjoy their tables on the same casinos they used up until now. Moreover, the leadership is hoping to expand the number of casinos that host Iconic21 tables.

Plans for the Future

As part of its expansion strategy, ICONIC21 plans to broaden its product range to incorporate a wider array of innovative content, including new game formats, bonus features, and an increased emphasis on live gameshows, which continue to attract players worldwide.

Through this rebranding initiative, ICONIC21 aspires to establish new benchmarks for live gaming solutions, fostering deeper engagement and providing enhanced value to both operators and players.

Edvardas Sadovskis, CPO at ICONIC21, said:

“Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”