How to Select the Best Online Casino Software: Top 3 Providers

There are so many things to do when launching an online casino, such as licensing, development of the website and launching an advertising campaign to draw new customers. It’s also vital to pick the right online casino software for your gambling platform.

Choosing your software is a step that needs to be taken seriously. The success of your online gambling business depends on several factors, such as the quality the gambling platform your site uses, and your industry and advertising strategy. But when it comes to customers, the most important thing is to offer a high-quality and diverse portfolio of casino content.

Poor software, with low-end graphics and low productivity, will likely chase away your customers and lead to negative reviews about the online casino, affecting its reputation and income.

Quality gaming content attracts new customers and keeps the existing one coming back for more. That’s why it’s crucial to utilise software produces by the leading providers.

Choosing a Provider

This is a very responsible task, which can make all the difference when it comes to the success of your business. Before making any decisions, you should analyse the market and get familiar with the products offered by different software suppliers.

There are many factors you should take into consideration.

• Choose licensed software! If you want high-quality software that provides a seamless playing experience, it’s essential to choose a licensed provider.
• Quality audio-visuals. Offering your customers online slot games with vibrant visuals, top-notch animations, and immersive audio effect will attract more players.
• Mobile compatibility. The mobile segment has been on the rise in recent years, and to make the most out of this trend, it is necessary to include software that can quickly adapt to a wide selection of mobile devices.
• A friendly user interface. It’s advisable to pick a provider that delivers content with a user-friendly interface.
• Professional customer support. If you want to be a market leader, it’s necessary to offer your customers high-quality customer service 24 hours a day, seven days a week.
• Pay attention to player feedback. Regularly look for your customers’ feedback, but bear in mind they are subjective and may not reflect the real situation.

Leading Software Providers

There is a large number of online casino content providers in the market, while some of them have managed to gain a particular reputation over time. Today, they are known for delivering high-quality games with stunning visuals, innovative features and immersive playing experience.

NetEnt

Swedish online gambling technology giant has been present in the market for more than twenty years and has since become one of the leading names in the business.

The company offers its extensive portfolio of high-quality gaming solutions to some of the biggest online casino operators. NetEnt developers use a plethora of themes, delivering products with stunning visuals and user-friendly interface. Today, the company’s state of the art gaming platform powers many thrilling games loved by punters all over the world.

NetEnt has so far collaborated with the 20th Century Fox and the Universal to create its range of branded slots.

The developer’s lineup of games also includes progressive jackpots, which are very popular among punters due to massive prizes they can award. Mega Fortune even made it to the Guinness Book of World Records after paying out a staggering payout of €17.86 million to a player in Finland.

Choosing NetEnt has its perks:

• An extensive portfolio consisting of more than 200 games
• Plenty of bonuses to keep players entertained, and in-house developed jackpot systems
• Comprehensive customisation options when it comes to games
• The offering of video slots is updated regularly, which guarantees a fresh and appealing lineup

Microgaming

Microgaming is one of the leaders in the online casino software industry. Established in the early 1990s, the company launched the world’s first online video slot, called Cash Splash in 1994. The game itself wasn’t that good, but it debuted the game mechanic that would completely change the face of the online gambling industry. Cash Splash was also the first slot to feature a progressive jackpot.

Slot fans loved what they saw, and the game allowed Microgaming to cement its market position as one of the biggest gambling technology companies in the world.

In 2004, Microgaming became the first developer to launch mobile casino software.

Today, the Isle of Man-headquartered company boasts a broad offering, which includes high-quality content for traditional casinos and poker rooms as well. The company’s lineup of slot games includes popular titles like Book of Oz, Immortal Romance, 9 Masks of fire, as well as branded hits such as Lara Croft, Jurassic World and Game of Thrones.

Microgaming also has the largest progressive jackpot network in the industry, which has so far paid more than €1.2 billion. The progressive Mega Moolah has earned cult status, setting a couple of Guinness World Records since its inception in 2006.

Here are some of the advantages offered by Microgaming:

• An extensive portfolio of more than 500 titles
• Content available in over 45 languages
• Online casino software available on both desktop and mobile
• Stunning visuals and innovative game mechanics
• Lineup of games is updated every month

Playtech

Playtech was established in 1999 in Estonia by Teddy Sagi. The company launched its first casino product two years later and has since grown to become one of the leading developers of software for both land-based and online casinos. Its range of products includes not only video slots but also table games, bingo, sports betting solutions, card games and live dealer games.

Playtech’s list of customers includes some of the most reputable names in the business, such as William Hill, Bet365, Ladbrokes, Sisal and Snai, while working with companies such as HBO, NBC Universal and Marvel has allowed the developer to create a lineup of exciting branded slots.

Today, Playtech employs 5,900 people, has offices in 19 countries and holds 140 global licenses. The company has also been listed on the London Stock Exchange since 2006.

Its vast experience has helped Playtech reach almost all vertical in the modern gambling industry. Entering the segment of the land-based terminal and establishing a foothold in the financial world have rounded up a fantastic offering. Hard work continues, as new times bring new challenges.

There are numerous advantages to working with Playtech:

• An impressive portfolio consisting of more than 600 games
• All content playable on both desktop and mobile
• Engaging visuals and audio effects
• User-friendly interface
• Lots of generous progressive jackpot slots
• Rewarding bonus system

Finding the best online gaming software is not an easy task, especially when there are so many suppliers that develop reliable and quality solutions. Finding qualitative software is paramount, as the goal of every gambling venue is to have the best possible offering that will keep its customers satisfied. So, good luck in choosing a gaming provider, we hope this article has made the whole process a bit easier.