Yggdrasil and Reflex Expand Partnership to Target UK Market

The leading worldwide publisher of online gambling content, Yggdrasil, and Reflex Gaming expand on their partnership. Thanks to this deal, the two providers will introduce their high-performing Game Engagement Mechanics to the land-based sector for the first time.

Reflex Gaming, an omnichannel supplier of games and machines will incorporate Yggdrasil’s GEMs to its retail games offering in the UK. The retail games are available on terminals in betting shops, arcades, pubs, and other recreational venues.

YG Masters

The supplier has been a YG Masters partner since 2020 and has released 11 online titles through the program. A number of them feature Yggdrasil’s proprietary GEMs, including the popular Dublin Up DoubleMax and Desperate Dawgs. The said portfolio now consists of Gigablox, MultiMax, GigaRise, Splitz, FastPot5, and DoubleMax. Additionally, it also boasts the recently introduced WildFight and DuoMax.

The extension of the partnership will see the two companies enhance their capabilities. Yggdrasil’s GEMs will make their land-based debut and Reflex Gaming will offer its retail customers engaging and proven mechanics.

Yggdrasil and Reflex

Yggdrasil’s Stuart McCarthy says: “Strengthening our partnership with Reflex Gaming to bring our GEMs to their land-based space is a great milestone for us. We have already had great success together, releasing a number of popular titles and we are thrilled to take this to the retail sector. This deal is a testament to the strength of our GEMs and the potential it has.”

Reflex Gaming’s Mat Ingram adds: “Bringing the mechanics to UK players of our retail content is extremely exciting for us. We believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”